A simple change that saved a charity £20,000
Isn’t ‘FREE’ great? We all love a bit of ‘FREE’ stuff don’t we? But is there such a thing as ‘free labour’? After many many
Live case study: direct mail vs. email. The results.
We have recently done some mailing work for a client which was run in tandem with an email campaign. Both campaigns were very similar in
OMG I’ve dropped a clanger!
Have you ever dropped a massive clanger? Don’t panic! Our expertise could just save your bacon! You checked it, double checked it, pressed ok and
The printed envelope debate.
Here’s a question we get asked quite a lot. Does printing the ‘offer’ on the outside of the envelope harm or help the response rates?
VAT savings for Charities
Charities were hit hard with the introduction of VAT on UK postage in 2012, adding 20% to their postage costs with no obvious way to
Email versus direct mail
If you are thinking of doing a marketing campaign you will have probably tried to weigh up which will be most effective, direct mail or
Social media vs. direct mail
Well, here’s a thing. Two very different methods of reaching out, but are they competing with each other, or do they actually complement each other?
How to make your business Christmas cards look more personal
It’s nice to get Christmas cards from customers and suppliers, always makes me feel valued. But isn’t it a bind? All that writing out envelopes,
Direct mail and the UK economy
I’m sure that we all feel the same when we get an unwanted item of mail through the post. You didn’t ask for it, it’s
Westfield Derby 5th Anniversary
Attended the Marketing Derby Bondholder’s exclusive behind the scenes tour of Westfield this morning. I was particularly impressed with John Forkin’s insights as to how