Alternatively, we can create databases from your own paper documents or surveys etc via our extensive data capture service and our document scanning software. Ever noticed the Derby PO Box address at the end of channel 5 programmes, like the Gadget Show or Big Brother? That is connected with us!
The key to any successful direct mail campaign is good data. Whether it is your own database or a bought-in-list , it is critical that the data is up-to-date and clean in order for it achieve maximum results.
We offer a number of services to help you to do this.
Our mailsort processing service will enable you to access the Royal Mail’s discount postage services for higher volume mailings. Our experience in this field allows us to choose the right service to meet your mailing requirements and save you up to 60% on your postage costs.
Did you know that if your mailing’s main call to action is to get people to part with money then the postage rate can be 2p per item cheaper? This is called Advertising mail.
We are members of the Data Protection Register, so you can rest assured that your data is in safe hands and will not be passed to any third parties.
We can automatically remove duplicated data, invalid addresses and out of date records. We can remove those who have specifically requested not to receive mailings (MPS), people that have moved house and we can also access the bereavement register to ensure that no distress is caused to relatives of the recently deceased. Imagine a letter that starts:
“Dear Mr Smith – Deceased” …. We have seen it here numerous times! Why do people insist on leaving these records in their databases! It’s a time-bomb waiting to go off!
We can also run your data against the Post Office Address file to ensure that your data is accurate and you will therefore receive the maximum postal discounts available.
Without accessing these services you run the risk of wasting your time, money and effort by mailing prospects that will either never receive your information, or even worse, will receive it in error. It is a lot cheaper to remove an invalid or out of date record than it is to post a letter to it!